I don't know what their shipping costs are but yes they might make some money from shipping...
Frankly I feel they will get these products in stores and that will be the real place they sell...
I think people don't really buy something (in mass) until it goes to a store and you can see it infront of you before you buy it...
So as much as I agree they might make some money off online shipping sales, the real money most likely will come once they get them into a major pet store like a Petco or petsmart or something...
Oakland R, If you note that one of the 3 major buyers was the Media Co, you can imply that they get the S/H money--We had a 11m PO from them last Summer. Think all phone and web orders are filtered through them--could be wrong though.