I think the problem is that the market is wondering what happens after SM2 .... after all, the market is a discount mechanism. After SM2, there isn't a 'big movie' planned for release till next year. Some think the market will be in a general funk by then due to the recovery failing and the secular bear market resuming its course. Those traders who played the SM2 release long have to have an exit timing strategy, the shorts think there will be plenty of time after the movie for the stock price to fall. JMHO .......