Now you are going too far. The company does exist, but I don't think the principals have a clear grasp for the model, and are just hoping around like rabbit.
The B2B model is where this company was four years ago and BH CHANGED the business model to be a movie rental business.....as he wanted to be the big man on campus and be the next Reed Hastings and thought he could.....and as we have seen, BH does not have the skills to be the next Reed Hastings.