Separate from recession aspect, it could even be marketed with a spin to those who have wanted to eat healthier and live more of an organic lifestyle but found reasons not to..."Buy your fresh vegetables you have wanted to buy but got tired of throwing half of it away."
In essence, save money, eat healthier (individual and family) and not shop as often. I believe that ad does not touch on the two latter points. Should be considered in future.
When you talk to the company in the future, I personally think this might be a tidbit worth passing on to the marketing department:-)
Market Data 
Markets 
AI
