I just got back from BB&B. They have sold 86 MyPlace since November 16th. That is up significantly from the pace of 5-6/week that they had been selling for the previous 8 weeks or so. I imagine that many of them have been sold in the past few days because of the advertisement.
They also sold 19 Steam Buddy since November 16th. That is roughly double the rate since I last checked.
24 hours later a lot of MyPlaces sold at my local BBB. I didn't take pics this time of the front display (which had around 10 less in 24 hours)....here's the other display pic today vs. the day before: