This news release makes MATTEL sound more like a gay bar than a toy company.
------------------------------------ MATTEL BRINGS FAIRIES, FASHION, FRAGRANCE AND FEATURE FILM TO LIFE AT 2004 INTERNATIONAL LICENSING SHOW; NEW BRAND EXTENSIONS, COOL EVENTS, EXCITING PARTNERSHIP ANNOUNCEMENTS
There's a light floral smell in the air, winged fairies flitting about, sun and sand, beautiful princesses, an all-new DVD musical, tricky stunts ... and it's all in one place: at the Mattel booth (#3705) at this year's International Licensing Show at the Jacob Javitz Center!
Mattel knows kids, evidenced by its continued leadership in both the toy and licensing industries. Mattel immerses youngsters in worlds filled with fantasy, imagination, trendy fashions, technology and age-appropriate inspiration for creative and aspirational play. With licensing representing more than $2.4 billion in retail sales worldwide and more than 15 different licensing categories, Mattel has more Fortune 500 partnerships than ever before.
"By taking the essence of a toy and/or the story that accompanies the toy, we can translate these concepts to different products that are relevant to children today," says Richard Dickson, senior vice president, Mattel Brands Consumer Products. "We are able to create new brand extensions that tie both the toy and its products seamlessly together."
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