If I heard incorrectly my bad, I just know he mentioned several times that the times have been pushed back , and that everything, as far as timing, is in the icons control, which he has no control over. When asked when the launch would be he said he already alluded to it. I took that to mean the Spark vodka will have it's big day on Superbowl. Obviously sales for for the sparkling vodka wont peak by the Superbowl, as I will go out on a limb and say they will be much higher a year from then, so promotion for it will probably peak then. A nice Dre CD and sparkling vodka commercial during the superbowl sure could get the products into everyones faces really quick. The 2 biggest shows for commercials are the oscars and the superbwl, so that would be really nice to have a commercial then. But then the negative is we'll have missed new years and superbowl party drinking, money lost. Maybe i'm wrong, as I had no sleep that night, but that's the overall feeling and sentiment I got from the CC, which was definately a let down.IMO
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