Unfortunately we're waiting on Dre, he has to give the green light. Now they're saying Superbowl, which is in Feb, and obviously that's not guarenteed either. The Kidd Rock info said not till Fall, would be nice to have out for superbowl at least, but fall doesn't start until March. Looks like IMO this will go down until Dre gives it the green light, as none of our other products are really going to change the fiancials all that much. Maybe if they put out a commercial with Trump saying support our troops, buy Trump vodka, that would be a price changing event, as everyone would be exposed to the brand. They could do it on the cheap, and just have trump saying it in a voice over, with the bottle plainly being displayed, and put it on cable where commercial time is cheaper. We really needed the Dre products to be out in time for New Years, it's a shame we have to wait until Superbowl, lots of money being lost. With nothing major on the horizon until Feb, and the overall market the way it is, I predict this will hit the 52W low. Like I said before, I would have rather not had that CC! IMO