No question about it, a PR firm is a necessity. But one thing is for certain, I would not part with your shares until the market cap hits a modest $20 million dollars or .0125 per share. A $20 million market cap is nothing for a nationally marketed company. A $100 million market cap is indicative of a successful one which would take us over a nickel a share.
There are stocks in "critical" status, near total bankruptcy, and maintaining $25 million dollar caps.
You gotta believe!