FYI: Many big wall street firms ( i.e. Morgan Stanley) already do futures trading via Bloomberg Tradebook. As a side note, folks should do some research on Liquidnet which is the #1 electronic marketplace for block trading.
When they integrated Liquidnet H2O with BLOOMBERG TRADEBOOK back in 2006, bloomberg clients have greater potential to extract larger (block) trade sizes with much better price improvement.
This not only helped Liquidnet to position in the marketplace, but also helped BTB, in increased sales/revenues/profits and competetive advantage.
SPZI's integration with BTB, will mutually help each other, and at the same time, will position SPZI in the FSI marketplace. This bloomberg exposure, will bring more such contracts and $$$. This is a mutually beneficial arrangement that should help the trading community as a whole.
G/L All.