I think you misunderstood me. What I meant is could it be that Bloomberg only offers our product to their "tradebook" people which are only a small fraction of their 250k overall professional users?
I'm asking because I saw the 15 million dollar link about sales of Tradebook.
Not sure if I made myself clear now. My question would be if there is a separate entity called Bloomberg Tradebook with a small number of customers where we offer our product now? I'm not sure why Tradebook would only do 15 million in sales in 2007 if that is the entity who has 250k subscribers so I guess a different entity within Bloomberg exists and is called Tradebook.
Slowly building our customer base is fine with me if we have a 250k potential customer base. If Tradebook is some kind of different entity and only has 1000 subscriptions to start with, the deal doesn't have that much potential if you know what I mean.
And I bet you dollars to doughnuts that this is not an exclusive deal with Bloomberg. Anyone want to actually take the point of view that a major deal with a player of Bloomberg's size isn't going to be a motivator for other deals which may be in a holding pattern? You see a major competitor firm make a sprint for "Advantage" and you may be a tad angry at yourself for hesitating when you could have had that advantage yourself.
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