As long as Kid Rock is not a shareholder of DKAM nor has a current equity position in the company, he can do as he pleases. He is NOT required to follow any Reg FD requirements should he care to announce he has a deal with Drinks Americas. It is no different than CNBC announcing some BS news that that mafia front Gasparino comes up with. How much you care to guess is in his offshore payola account?
However!!! Pay attention to what is and was said by Kenny. DKAM does not have the need to do any additional financing nor take on any credit at this time. Therefore, it is a good bet that should an announcement with Kid Rock be made, it would undoubtedly be an equity arrangement of some kind. In other words, he would be putting up some money and DKAM takes care of the production, packaging, and distribution with DKAM posting the sales and they split the profits.
The operative word here is PROFITS no matter how the arrangement is made.
I also heard the words "Intellectual Property" by Kenny. You can rest assured when CEO's use those two words, there will be some kind of branding and licensing deals coming. That means DKAM will be taking in alot of money without having to spend any. How's that for a strange twist on things?
You might just get lucky with one of these this week.
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