Gross margins were 39%, a significant increase over the previous quarter....
Which is why I keep telling people that you have to study PR, not just read them. When you take the approach that they are telling the truth but have conveniently figured a way to word around it, things jump out at you. One way to test it is to word the information yourself in a sentence and see how what they said variated from what you felt was the natural way to go. In the penny markets, assume that you are being deceived until proven otherwise.