So telling how he quotes the one phrase that wasn't off the record, but that certainly fit Nocera's conjecture about Apple's "culture of secrecy", and portrays jobs as, well, arrogant.
It does fit into the theory that formerly-FSJ Daniel Lyons put forth, that Markoff was the last sympathetic publication and was clearly used to distribute information that Apple didn't want to transmit via press release: http://realdanlyons.com/blog/2008/07/25/valleywag-blasts-katie-cotton/
I can't decide if this is a projection of Apple's attempt to deceive, or merely Job's particular take on a principled stand on his own privacy. While he's chosen to make himself the (very) public face of the company for better or worse, perhaps he feels those responsibilities don't extend into the state of his digestive system.
In this media culture of 24hr infotainment vultures full disclosure may be dangerous to ones health.
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