I think many here are acting as if Jim Brown is bigger than what he is, as far as the context of what we are talking about. Yes, he may be a big deal in football, back in the day, but what this company needs now is someone the 12-35 year olds can relate to, and unfortunately that group doesn't even know who Jim Brown is, they'd be better off going with OJ, at least he's more famous, and in that case change the name of the drinks back. Then on top of that all the other hurdles: This is a pinksheet, the IR guy only gives vague answwrs out, no one seems to be able to get an up to date OS count from anyone, still no major distribution deal long after it was promised by the sheriff, and dillution is occuring daily. It may hit 10c, but that will be with some kind of r/s.IMO
Wasn't life nice when the hardest thing you had to do was chase an icecream truck :)