Bartlett has frequently played a role as point man for the Administration when responding to and attacking critics; for example, he appeared almost hourly on various media outlets in May 2008, casting aspersions on the contentions raised by Scott McCllelan in his book "What Happened" that the Administration had repeatedly "shaded the truth" in connection with justifying the Iraq war, and describing the role that various Administration officials played in the Valerie Plame leak case.
He is quite deft at appearing to be the objective voice of reason, while nevertheless communicating the daily "talking points" representing the Administration's unofficial position; the extent to which his comments frequently closely paraphrase those of other Administration officials or former officials ranges far beyond mere coincidence.