FCboy's question seems prefectly sensible to me. NO, I don't think Rich is quoting a "future price" as it would be stupid to do so now.
"what DID happen to $499?" seems to me to be another McBride gaffe. Let's try to have some objectivity on this board. Not everyone is a basher who asks perfectly good questions.
One helluva lot more good questions are being asked on this board than are getting answered.