while the position reported in the link above is not huge, imo this is just an initial position and the share count will grow over time. geduld has a $289,543,000 portfolio:
Herzog will retain its name and operate as a wholly owned subsidiary of Merrill Lynch & Co. It will continue tooperate from its offices in Jersey City, NJ, and will function as a separate and distinct division within Merrill Lynch. Herzog's president and CEO, E. E. (Buzzy) Geduld, will become chairman and CEO of Herzog Heine Geduld.