Poetic license is a very nice way of putting it. By the way, I did speak with Steve today via email and he said that contract details/numbers will be announced shortly (wouldn't give me a date of course).
Hey Sid, I actually do appreciate his sense of humor. He's pretty darn funny and I'd have beers with him any time. I would just never let him write a PR for my business, that's all. How are you feelin'?