This would not qualify as a classic pump and dump anymore than Enron would. Both were frauds, pure and simple.
Pump and dumps are typically fast and high volume periods of activity usually started by stock manipulators. There may, infact, be no hard news to spur such an event, just the 'rumor' of news to come. Sometimes, as in the case Knowles pointed out, the P&D is done on the company stock even without the knowledge of the corporate insiders. It may last hours. It may last days. It's all a question of how high they pumopers can push the volume.
Cyberkey had some very heavy trading days in the days following the contract news. But the stock retained much of it's price movement for a long period of time following the news while volume just died off after a while.
I would say that CKYS doesn't qualify as a P&D simply because a fraudulent enterprise is far more serious than a P&D. And that's what the Feds claim CKYS became.