Right now that's only what's considered a fad.
Dedicated is someone like me who won't drink Pepsi.
I like Coke or RC Cola when I can get it.
in the 60's I liked Dr. Pepper and Mtn Dew.
Can't stand the Dew now, but I still like a Dr. Pepper now and then.
Of course, any more which is seldom, I'm drinking diet.
I actually grind and make my own coffee mix that contains some extra things we grow here and the beans are fresh roasted fair market.
Then I drink a LOT of water. It isn't good for your body to take in too much like a lot of Celsius or even Dicken's Cider or anything else like Coke or Pepsi.
Plus don't forget you aren't going to accomplish much change in the beer drinking crowd.....now THAT's a dedicated market.
Back in the late 80's a friend told me to try a Red Bull.....
Took a swig.....and spit it out....tossed it.
Never had another one.
But I enjoy like Turkish coffee....and I don't ever use cream or sugar.
In Bosnia, they make that thick creamy THICK coffee.....
I'd sit in the café and order a double.
The local tough guys watched me with interest the first time
and their eys opened wide and eyebrows raised when I told the waiter no thanks to the sugar.
They watched as I drank it and smacked my lips.....
I made 6 friends that day......they couldn't believe it.
So I might try a Celsius, but I sincerely doubt I'd be a regular.
I'm desensitized to fads.
But hey, the rest of the lemmings are welcome to buy and drink all they can produce and ship out.
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