In case you hadn't heard, retail is down all over this country and we're in a recession. There's a lot of things being reported as the places to look for good investments, but retail isn't one of them unless it's Walmart. Celsius isn't for sale at Walmart and they only look at products that have been out and successful 3 years. Walmart doesn't tolerate production problems either.
People are more concerned about what it costs to fill their gas tanks than a new beverage. They're too busy losing their houses and unemployment rates increased.
New zippidy doo dah products are just plain risky even when they're great products......now if they come out with a can that you can download Itunes onto.....maybe sales will pick up.....Heck, even Apple is down from it's highs of $180 per share.
So retail traders just don't have the cash to toss at companies in a tailspin or even a downward trend.
Even GREAT companies are struggling. AIG got spanked. Bear Sterns got hammered, SCA is down from $30 to .66 with all those bazillions in assets, TMA is down to less than $1.50.
Heck even Oil darling Valero is getting hit.
The big hammer waiting to drop is the $50 trillion, yes TRILLION in CDS bad debt. When that hits, if a retail trader is in a position like Templeton was decades ago with a strong cash position, then it's load up the truck with bargains and if one of them is a pink or OTCBB, it sure as heck better be a sure winner....
otherwise....maybe it can flipped......
So i'll wait for CSUH to hit .02 per share which is only another 8 cents or so which isn't much considering it's already dropped over $3.55 from 14 months ago....what's another 8 cents? not much really.....then i'll assess it again.
and of course wait and see how things turn out after the Nov. elections.
People can barely afford chicken & turkey dogs let alone yet another refreshment in a can. People are planting gardens again because veggies cost so much.
Sales are not likely to be up any time soon.
RAD, Rite Aid boosted product prices recently across the board in an attempt to boost their bottom line before their next report comes out so SP doesn't tank again after finally seeing recovery from a debacle at the top of the company and purchase of a competitor's stores.
Wiser retail investors are moving into ETFs and Mutual funds invested in foreign companies to solidify their positions while looking for profits.
Even Lottery ticket sales are down.....
Doom and Gloom......seems to be what all the talking heads on TV keep chanting as the mantra of the month....
Will CSUH survive?.....will it find a way to grow?
Will its share price ever stop plummeting?