RE: Carl Waynberg
Where did you hear this? After doing some Google searching on him and his past statements, I'm worried that this PR person will attract too many dumpers. PR is fine to an extent. It depends on the type of PR. We'll see.
The best PR, however, would be to actually grow their coffee business, to create serious consumer & business sites, and to not cash-out as it turns around.
Good companies create word-of-mouth. Based on what little we know about their supply/distribution agreements, there may be a lot of potential, if this company is on the up & up and gets serious about its business.
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