Anthropomorphism is the attribution of uniquely human characteristics to nonhuman beings, inanimate objects, or natural or supernatural phenomena. Animals, forces of nature, games, and unseen or unknown sources of chance are frequent subjects of anthropomorphism. The term is derived from two Greek words, ...
It is a common and seemingly natural tendency for humans to perceive nonhuman animals or inanimate objects as having human characteristics, one which some suggest provides a window into the way in which humans perceive themselves. An example of this tendency might inlcude naming cars or begging machines to work.
It is also probably true that humans have a natural tendency to deny common traits with other species, most particularly apes, feeling that humans are unique and "special." This tendency may be described as anthropomorphophobia and has been referred to as Anthropodenial by primatologist Frans de Waal, author of Our Inner Ape and other books and articles.