Few little misconceptions there. Don't think you'll find that GBVS " diluted " anything at this point as it relates to RUNU. Best info. available is that GBVS didn't grab their shares " yet ". No grabbing, no PR. The $2 million (1.8) was " IF " RBI went public ? GBVS's choice on share option.
Rudy did not make the drink !! someone else did, and the formula was genius. Many many industry people and health related people will back that up. Cutting edge and totally unique, like it or not. In focus groups it destroyed the competition in taste. In preference purchase polls after ingredient lecture it stood alone, almost exclusive choice.
Making a drink and marketing a drink are naturally two different endeavors as is forming a company and forming a company so as to go public. Intent and execution are what's in question. Intent ? many opinions, execution ? speaks for itself. PRs ? we all know that game.
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