i favor UYG as a longer term play (on a clear signal of a turn in the financials) because it's diversified in what might otherwise be a minefield of individual stocks. for instance, the "other shoe" might drop on any one of these banks due to CDOs, etc. but i also like UYG's double leverage.
maybe we can make a longer term study of this situation, because loading the bottom of UYG and riding it back to the top on a rebound out of the recession could be incredibly lucrative.
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