The man asked why the market didn't respond to the PR. If there is no fee or shares involved, then they should have said so, whatcha think?
BTW, if there is no "give" from MONA, and if the product is that good, why would UnTill give an exclusive distributorship to just one person for an entire continent?
What's the marketing plan? Going to a couple of trade shows isn't going to cut it. Where's the sales force to cover an entire continent? I see no grunts in the field. Without that, you have no distribution. Someone has to go out and do the face time to make a sell happen.