it certainly looks as though they have that big new lars out front and center right on the freeway for the world to see. probably a good chunk of the oilpatch management world does pass by on a regular basis.
I'm back, another pic also. Re: ISO 9001 I don't know about the rest of the country but around here it seems that all Companies that are certified ISO 9001, 9002 etc. display on signage and ads. Most people recognize it as something a company is proud of, even if they aren't sure what it means.