Any people reading this need to focus and read up on their business plan ... they have a niche in their industry IMO. Cutting out the middle man ... back in the day computer wholesalers thought the same and look at their success!
The growing pool and spa industry is a $30 billion industry, of which LDI will initially be targeting a $12 billion segment of that total. The retail channels in this industry are extremely fragmented with only a small number of companies having any sort of nationwide presence. There are more than 6,300 dealerships for pool and spa products east of the Mississippi River (in excess of 10,000 nationally), all competing with each other for local sales, with no coordinated approach to either customers or suppliers. This fragmentation of product retail outlets creates the ideal opportunity for Consolidation and then funneling and directing consumer demand with a Direct Marketing approach.
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