Met the man just once. He seemed very intelligent and sincere. I was impressed with his dedication and sacrifice to this venture. Steve's credentials are impeccable. His history speaks for itself. This is his last big hurrah and he plans on retiring a very wealthy man. The business plan is sound. Not only does this unique product make sense but it's in a niche market that is growing exponentially. I'm in this play because if Vitaminwater (with it's inferior product) can sell for 4.1 billion in cash, imagine what NUBV can accomplish with it's superior enhanced bottled water.