Yes, maybe you are right. I still think what they are trying to do is set-up their marketing stuctures for a more features based approach. This is what they are saying at least. I don't think they have a killer feature that they can add in three months, but they do have the marketing muscle to convince the average consumer that their product has some sort of feature(whatever that might be)
This might not effect the high end where speed and power consumption and heat are going to be criterion for opteron and FX and top-end 64, becuase the buyer is more educated.
Anyway as I have said before AMD really need to focus on this top-end.
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