Well I'm 22 and started at age 14... Man, a lot of young ones and grandpas around here. lol
I do like to look at all stocks from a p/e standpoint... but with such an explosive growth company you do have to add fair value into consideration. If a major player wanted to buy the brand and formulas they would have to shell out a very steep offer, which is not currently reflected in the pps. That's why this company is so so undervalued, they are a pinkie which has built a very strong goodwill base in Canada, something that will reflect very well in Europe and the US.