otmm, on the high-end, yes, but with their main product line, Athlon XP, it´s still a rather disastrous situation. The 2600+ has to undercut INTEL´s Celeron 2.6Ghz in price, despite being on a completely different (much higher) level of performance. And still losing out mostly, as the Celeron is still selling much better and AMD is demand limited for their far better product.