[NRx=number of new prescriptions; TRx=number of total prescriptions (new+renewal). For recently launched drugs, the trend in NRx is an indictor of what can be expected for TRx with a modest time lag. Note that a prescription is counted as new whenever it is newly written, even if is for a drug the patient is already taking.
Caution: these numbers should not be taken too literally inasmuch as the “comparable dates” may not really be comparable. Still, I think it’s a worthwhile presentation to get a general feel for the sales ramps.]
Tyzeka vs Baraclude Rolling US Scripts by Comparable Calendar Date (2007 vs 2005) Four-Week Rolling Average