No. I use Alexa. You need to look monthly, not weekly. On December 1, it was 5,240,798. Today it is 5,338,925. I've seen it as low as 3.9 million, then in the 4's losing traffic since they started with the newspapers and billboards, which leads me to believe they haven't done the TV ads. If they do TV ads directly towards Iris I'd bet we see a spike upwards.
It's like a stock market chart with a jagged line, not straight down but a definite downward trend. I hope that helps.
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