I lost out on Jones soda back when it was .17 cents a share in Oct 2002.. I sold, way to soon. June of 2007 it hit over 30 bucks a share , same with Tasr and Rimm and the list goes on. So I have owned RLTR since 2004. I have been adding ever since. Not going to let this one get away. Seattle breeds some really top notch companies.