management has understood it, for sure.
The reason why they don't upload more content I think is they don't wanna waste money before the marketing campaign: no reason to pay Sony these days when getting almost no revenue. That lil Sony content is there to give a flavour of what is gonna come and push us all to spread the customer base...
Only when marketing will start for real, then upload of Sony, Lionsgate and more and more content will take place...
The message now is: we are here, we are validated, spread the voice about this great service, become a free subscriber, try it because very soon it's gonna bang start!
I am talking about reeltime service, not about the stock price.
JMHO