"My understanding is that many are using a satellite link"
Sure, satellite is an option. But, a) it's really expensive if you need any bandwidth at all, and b) why bother if you are going to use it to feed an access point that is only going to reach 200-500 meters under the best of conditions? If you are using satellite, why not bring it with you? Low bandwidth links are very bulky or heavy. Not to mention that the 2.4GHz band of 802.11b/g is absorbed very strongly by an OH bond. Which is why microwave ovens use that frequency...
From a technical point of view, it's a nitwit commercial. It is the tech. equivalent of the Swedish Bikini team parachuting in when you open a can of Bud (or whatever). Don't get me wrong, I really like 802.11, I've used it for years now. But the biggest problem at this point in time is managing expectations. It isn't seamless, it isn't bulletproof and isn't universally available. Now the last one is changing pretty quickly, but it is a big world. Heck, even cellphone coverage isn't even 50% in the US (based on area), and it's been hot a lot longer than 802.11...