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03/07/04 1:54 PM

#28278 RE: chipguy #28260

I think I should clarify,

yes AMD need to be able to manufacture higher speeds of processors, by they also need to time their launches of these new products to maximise their revenue. As thier R&D costs are sunk, they need to effectively manage the balance of investment and return on investment.

I think it has been stated on this board many times, in the past AMDs marketing has been poor.

A technically superior product does not always win in the market place an example of this is windows !

AMD needs a Bill Gates. I am hopeing that Hector is AMD's Bill.

As far as I can see they should launch the FX55(as an example) only when the demand drops off for the FX53 at $750 per chip, or if they have the possabilty of charging $850 for this chip.

It would potentially be silly to beat Intel for 6 months, only to find that Intel changes the goal post by scrapping a generation of processor(which they can afford to do) and leapfrogs to the next generation.

I believe AMD currently have a technological lead, they only win if they convert this into profits.


But I do understand that this is a more technical board, so I will try and keep the thread of conversation on technical issues in the future.