Any companies products, ETIM or any other, has little bearing on my trading. My main concern when I buy some stock (a long position) is, is it going to be worth more, and in what time frame is that going to occur? Another way for me to say it would be, a company could have great products for their market (IMO), or not so great products, but my concern is what does the market think their stock is worth, not whether I like the companies products.
But since you asked about my feelings on EI's products, I will tell you. Personally, I think the funerary market as a whole, at least on the retail end, is one of the biggest con jobs going. I don't have any interest in spending any more money than necessary for something that is going to be buried in the ground, never to be seen again. It is completely illogical to me. A simple pine box will work fine for me, lol. But, if someone else wants to decorate their remains like an Egyptian pharaoh, hey, knock yourself out! I hope this answers your question. :)
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