Point extremely well taken but keep in mind that as important as you feel simplicity is to you, we're absolutely fanatical about it on this side of the screen.
You shouldn't ever need to worry on this count where we're concerned because a huge advantage we have is that a couple of us (Meatloaf and I) were doing this back in the DOS/BBS days when simplicity was forced on everything we did and we lucked out in that Matt, who ultimately controls the UI, cut his teeth on simple, fast pages.
The ol' girl has been in serious need of a facelift, but we know that it has to be simple and it can't change dramatically unless it's a REAL good change.
And if it means anything, I think the new homepage is orders of magnitude better than the old one (though there are subtle tweaks remaining) in that it's a LOT more feature-rich yet is very simple, and I simply can't use ADVFN's homepage because it isn't simple enough.
It's a difference in cultures that we're all very aware of and we don't fight it. What works in the UK doesn't in the US and vice-versa. And I've read enough of ADVFN's boards to know that to British eyes, our interface is typically as unlikeable as theirs is to our eyes.
I think to truly appreciate the reason why nationality has such an impact on what's acceptable and what isn't, one need only spend a month in Boogerville, followed by a month in London.
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