Well, I was also victimized by NEOM. When I started coming to iHub on a regular basis, I somehow got sucked into buying that POS. And like other bagholders of PPHM, I kept holding and holding with no prospects of improvement in sight until I couldn't stand it anymore.
As I haven't looked at NEOM in ages, I now see it's now barely above one cent.
I sure as hell hope PPHM doesn't do the same thing. I've never ever seen a bigger POS that goes down or breaks even (if you're lucky!) with each bit of "good news" than I have with PPHM. One look at its long-term chart will scare the devil out of you!
Live and learn, I guess, and falling in love with pieces of sh*t stocks (especially .OB and .PK) is pretty much always a losing combination.
Take care and best of luck to you. I hope NEOM recovers for you.