Nope.. you didn't miss a thing.. as they clearly point out.. the more they sell, of their number one product, the lower their margins will be.. lol.. not good. And they have been talking about this re-engineering for almost a year now.. haven't they already re-engineered the Biovault??? Didn't they change the material that it is made out of from steel to cast aluminum?? How can they make it any cheaper?? And, by the way, as the demonstrations show, this re-engineering allows anybody with a rubber mallet or a dinner knife to easily open this "Gunsafe"..lol.. What a disaster.. U-G-L-Y. And it's only going to get worse.