DYTB - ITW News out
Daytonabrands, Inc. and QMI Set The Stage for Worldwide Product Launch
Thursday October 25, 10:00 am ET
IRVINE, Calif. and GLENVIEW, Ill., Oct. 25, 2007 (PRIME NEWSWIRE) -- Daytonabrands, Inc. (Other OTC:DYTB.PK - News), a manufacturer and marketer of innovative consumer products for the automobile and home industries, together with its manufacturing partner QMI, Inc., a subsidiary of Illinois Tool Works (NYSE:ITW - News), announced today it will launch nearly 50 products through the winter of 2007/2008.
``This is the culmination of over a year and half of hard work between our two companies to develop and market the AUTO.CARE(tm) and AUTO.SHIELD(tm) brands of automotive performance products. Daytonabrands has an established marketing force including Alan Rypinski, founder of Armor All Corporation. With QMI's manufacturing expertise in this category and Daytonabrands' consumer product expertise we will seek to penetrate every retail opportunity,'' stated Scott Harkness of Daytonabrands. ``QMI's technology and superior proprietary formulas will be in our automotive lubricant, fuel treatments, and surface protectant products sold with the AUTO.CARE(tm) and AUTO.SHIELD(tm) brands.''
``Our products have been used worldwide in rental companies, heavy equipment, ocean liners and consumer vehicle fleets for over 20 years.'' Stated Shane Willis of QMI. ``Our proven formulas combined with Daytonabrands' retail relationships and consumer marketing knowledge will surely make these products winners with consumers.''
Daytonabrands is a primary sponsor of Jay Robinson Racing Car #28, NASCAR Busch Series. The company plans to include this relationship in its marketing plans of its new AUTO.CARE(tm) branded product line up. Daytonabrands and QMI attend various trade shows including AAPEX 2007 to promote products to the automotive industry.
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