Liz,
I agree with your logic, but their advertising is minumal at best... kinda like me handing out flyers to people only on my block.
This business is RUN by subscriptions... if you do not go out and get subs (and I mean in a serious manner) you will not survive.
There are only two things anyone supporting or running this business needs to be concerned with and they are subscriptions and subscriptions... oh yeah and of course subscriptions!
Subscriptions can be likened to traffic in a brick and mortar business. Without people coming into your store, you will NOT make a sale. So any business needs to do three things... 'advertise, advertise and advertise'! And again not just to the poeple on their block (unless of course that is the extent of traffic they want).
That is NOT JMHO... that is business 101!
I DO want this to succeed but I do not see it happening without some kind of BIG advertisement. And yes I understand it needs to start small... if you look at some of my past posts I have mentioned that fact a number of times, however that said, it is time to reach out a little more and seed some bigger fields.
Not being privy to what JF has 'planned' I don't know if he is moving in that direction, but he has had ample time to do that. But again I do know that local, really really small, advertising will not help this business to any significant degree. (Now that IS only MY opinion).
Respectfully,
anywho
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