Also I wonder how much the ST urn will cost, $599 to $699 retail maybe, and I`m guessing EI will sell them to distributors for maybe 60% of retail cost so thats about $400 per Urn give or take so if only 1,000 ST urns are sold or pre ordered and paid upfront thats $400,000 now thats just 1000 being sold and I`m sure there will be more, plus all the other products that have been sold and new and future sales, well you see what I mean, so $3.1 mil is obtainable IMO and the numbers I came up with are examples not known by me exactly what EI sells them to distributors for but I`m using typical business scenarios. if anyone knows what EI sell the urns for please correct me.