With portion of all licenses going to the organizations, team loyalty will drive some sales. Urn are mostly as collector items, some will eventually use them, but I think most EI sales will be urns for collecting not use. ST will be huge for the urn and some for the casket, but most casket sales should be for use in the end...
I wonder if EI urns will become a collector item like Hummel in 20 years.....