Win, SWVC hit the 38% fibs number and I think that set off alerts to day traders who jumped in. Watch as the pending 8K story gets played up. The 8K PR story is the fuel for the fire, imo, not the catalyst.
Low has stated that many of these runs cover 3 months. The first leg is over, we are in leg 2 now, leg 3 could put us right in the middle of November when retail plays are big. I would expect the retail angle to be the PR play for leg 3. "Hackets is prepared for the Holiday season, Wise buys shelves are stocked in preparation for the holiday retail season, bla bla bla."
I could care less what the PRs say. I don't trust them. I understand what they are about now since I've been watching and learning here. They're tools the insiders and big players use to achieve their goals.