How? EASY! $200k spent sub growth very little & churn HIGH. WHAT ELSE MORE DO YOU NEED TO KNOW?
Something big eh? Guess you werent around for the superbowl commerical that turned in to only local spots which took down the website from the amount of hits. JF has 0 credibility to pull off anything "big".
It was an extremly stupid move considering the lack of subs it brought in, it's limited visability, the fact that the company has to repaint the wrap to match the new name. Obviously marketing is not your strong suit!!