I wonder how many people actually saw it. Was everyone glued to the boob tube during halftime. I don't buy the Puritan thinking either. Living in the bible belt, we have topless car washes around the corner from baptist churches. The state rolled back by an hour the time you can buy beer on Sundays to accommodate the Nascar fans. lol.
The whole thing would have faded away if the FCC hadn't gotten involved. You actually think the FCC is going to slap CBS/Viacom around. That would be like biting the hand that feeds Bush's coffers.